IONA SENIOR SERVICE FINAL

My initial approach to the client design exercise was always a flyer because it is a simple medium that gets right to the point. The flyer is meant to display the information the client wants to advertise, while being eye catching, and something worth continuing to look at. Iona Senior Services is a non profit that has a clear goal in mind, to cater to the needs of the baby boomers, the color scheme is similar to provide simplicity. The single image serves to show the age group and emotions felt by those who have traveled through Iona’s doors. I do believe that this draft could be expanded into a Final Project, a flyer may be seen as an overdone medium or outplayed, but it does its job. The flyer fulfills Iona’s need to focus on the Take Charge Age Well Academy, and to update its market ad/flyer approach. It looks modern because of its simplicity. There is no necessity for a dark or neon color, an obnoxious background, or many graphics. I would improve the alignment because as of now it is mostly right aligned but I need to see if a fully centered alignment would work. I am unsure as to whether or not the pattern at the bottom of the flyer works to being playful or takes away from the seriousness of the program. I believe the flyer gives off a calm and relaxed feeling much like what TCAWA aims to due with senior citizens. Overall I think the flyer works to fulfill its purpose.