Iona Senior Services

Founded in 1975, Iona Senior Services as a non-profit has fine-tuned its goals and target demographic to the baby boomers who are having trouble with aging. They use education to prepare the individual for retirement and living a healthy life. Adapting their life style choices through the transitions of aging. They have classes like Take Charge of your aging 101, Eat Well/Move Well, OMG I'm middle aged, and etc., these classes I believe target the younger side of the baby boomers with witty names. What Iona lacks is new marking tools outside of a newsletter, a new paper all the time, ads and their website. The current website is well designed but clunky. The need an interactive blog, so current and prospective members can see what is going on. A new photo library that is not generic and includes diversity and youth. Iona can also use the help of Google applications that are easy to maneuver. The use of virtual seminars is something to look into and see if there is an effective and easy way to use it. One of the most important needs of Iona is a program guide, with dates and summaries of seminars and classes at Iona with marketing to a diverse population.